LibraryScenariosHow to navigate editorial pressure for engagement metrics
Scenario

How to navigate editorial pressure for engagement metrics

My boss wants me to start including more clickbait elements in my headlines and I went into journalism because I thought I would be doing something more meaningful.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You got into this to do something meaningful, and now you're being told to write clickbait.

Ideas that help explain it
Worth thinking about

“Where Are You with Media — Publishing & Professional Writing?”

If this sounds familiar, the Library can help you find the bigger picture.