My director asked me to prove ROI on our analytics team and I realized I have no idea how to measure the value of insights that led to decisions that might have happened anyway.
More people experience this than they realize.
You are confronting the fundamental difficulty of proving intellectual labor's worth.
“Where Are You with Analytics?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.