LibraryScenariosHow Corporate Competition Destroys Local Business Pricing Power
Scenario

How Corporate Competition Destroys Local Business Pricing Power

My overhead is eating me alive but I cannot raise prices because customers will just drive twenty minutes to the chain shop that undercuts everyone.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You can't raise prices without losing customers to the big chain that undercuts everyone.

Ideas that help explain it
Worth thinking about

“Where Are You with Trades — Automotive & Vehicle Repair?”

If this sounds familiar, the Library can help you find the bigger picture.