My performance review is next week and I cannot point to a single campaign that definitely drove revenue because our attribution is completely broken.
More people experience this than they realize.
You are unable to demonstrate value due to systemic measurement failures.
“Where Are You with Marketing?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.