LibraryScenariosWhen growth tactics conflict with product readiness
Scenario

When growth tactics conflict with product readiness

My startup founder wants me to create a referral program but we barely retain existing customers and I know it will just accelerate churn.

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More people experience this than they realize.

What we've seen

Your boss wants growth you know will backfire because you can't even keep the customers you have.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.