LibraryScenariosWhen your rejected ideas succeed elsewhere
Scenario

When your rejected ideas succeed elsewhere

Our competitor launched the exact campaign I proposed three months ago that my boss rejected and now he wants to copy their execution.

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The coach is replying

More people experience this than they realize.

What we've seen

A competitor just used the idea your boss rejected, and now he wants to copy them.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.