Our conversion optimization team A/B tests everything and I just realized we have been making the website worse for six months based on tests that were probably not statistically significant.
More people experience this than they realize.
False confidence in analytical rigor has created systematic decision-making errors disguised as scientific optimization.
“Where Are You with E-commerce & Digital Retail?”
Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.
If this sounds familiar, the Library can help you find the bigger picture.