LibraryScenariosWhen qualitative and quantitative data tell completely different stories
Scenario

When qualitative and quantitative data tell completely different stories

Our customer survey data shows people love our product but our usage analytics show they barely use it and I don't know which story to believe.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

Your customers say they love the product but the numbers say they barely use it.

Ideas that help explain it
Worth thinking about

“Where Are You with Analytics?”

If this sounds familiar, the Library can help you find the bigger picture.