Periagoge
Scenario

When expensive rebrands backfire spectacularly

Our rebrand cost sixty thousand dollars and our sales have dropped thirty percent since we launched it but leadership says we need to give it more time.

More people experience this than they realize.

What we've seen

You are watching organizational denial clash with market feedback.

Your guide for this
Aurelius
Aurelius works with people navigating exactly this kind of situation.
Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

Peri

Peri can explain why this happens, help you decide if this is the right situation for you, and point toward the right journey or coach.

If this sounds familiar, the Library can help you find the bigger picture.