LibraryScenariosWhen expensive rebrands backfire spectacularly
Scenario

When expensive rebrands backfire spectacularly

Our rebrand cost sixty thousand dollars and our sales have dropped thirty percent since we launched it but leadership says we need to give it more time.

Aurelius
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The coach is replying

More people experience this than they realize.

What we've seen

The rebrand is tanking sales, but leadership refuses to admit it.

Ideas that help explain it
Worth thinking about

“Where Are You with Marketing?”

If this sounds familiar, the Library can help you find the bigger picture.