LibraryScenariosHow marketing gestures contradict actual business practices
Scenario

How marketing gestures contradict actual business practices

The bank invested in a financial literacy program but we still structure products to be confusing and trap customers in fees.

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More people experience this than they realize.

What we've seen

Your bank preaches financial literacy while still designing products to trap customers in fees.

Ideas that help explain it
Worth thinking about

“Where Are You with Financial Services — Banking & Credit?”

If this sounds familiar, the Library can help you find the bigger picture.