We made our subscription cancel with one click, right next to a big export button, even though everyone warned it would cost us. I sleep fine because I know the people who stay are staying because we're worth it. I'd rather run a smaller business people choose freely than a bigger one that holds them hostage.
More people experience this than they realize.
You earn your recurring revenue through genuine ongoing service, never by trapping anyone.
If this sounds familiar, the Library can help you find the bigger picture.