Someone described our brand back to me this week and got it exactly right, down to the feeling, and that's not an accident. I keep it coherent from the ads to the emails to the way we answer the phone. It stays distinctive and trusted because I tend it at every touchpoint, on purpose.
More people experience this than they realize.
You keep the brand coherent, distinctive, and trusted across every touchpoint.
If this sounds familiar, the Library can help you find the bigger picture.