I killed a video today that I knew would go viral because it would've left people a little dumber and me a little emptier. My manager thinks I'm crazy for leaving that reach on the table. But I decided a while ago that I'd rather make something that genuinely helps the person watching than something that just feeds my numbers.
More people experience this than they realize.
You create to truly help your audience and refuse to trade their attention for your own vanity.
If this sounds familiar, the Library can help you find the bigger picture.