I can build the dashboard and pull every number on how the campaign did. But when my boss asks what actually caused the jump, I stall. Was it the new ad, the season, or just luck? Everything moved at once, and I cannot untangle what drove what from all the noise around it.
More people experience this than they realize.
You can analyze the numbers, but you can't tell what actually caused what.
If this sounds familiar, the Library can help you find the bigger picture.