I can write a clean press release in my sleep. But actually picking up the phone to call a reporter I have never met makes my palms sweat. They are busy and important and I feel like I am bothering them, so I keep drafting emails I never send and telling myself I will reach out tomorrow.
More people experience this than they realize.
You can write the release, but building relationships with journalists intimidates you.
If this sounds familiar, the Library can help you find the bigger picture.