I found our logo stretched sideways on a partner's site this morning, and last week the ads used a voice that wasn't ours at all. I'm managing this brand across a dozen places at once and it keeps slipping out of shape. Keeping it consistent and still distinctive everywhere feels like herding smoke.
More people experience this than they realize.
You manage the brand daily but keeping it consistent and distinctive everywhere is hard.
If this sounds familiar, the Library can help you find the bigger picture.