I put together a whole campaign plan with channels and a timeline and it looks sharp on the slide. But when my boss asks what success actually looks like, I fumble, because I never nailed down the number we're chasing. Halfway through I realize I can't tell if it's working or not, and that hollow feeling sits with me.
More people experience this than they realize.
You can build a campaign but can't tie it to a clear, measurable goal.
If this sounds familiar, the Library can help you find the bigger picture.