LibraryScenariosWhen my tests show people are polite but not that they will pay
Scenario

When my tests show people are polite but not that they will pay

I have got an idea I believe in, and I keep trying to test it before I sink months into building. But every test I design just tells me people are polite, not that they would actually pay. I can throw something out there, I just cannot seem to set it up so the answer actually means anything.

Aurelius
Online
The coach is replying

More people experience this than they realize.

What we've seen

You test ideas, but designing an experiment that truly proves demand is hard.

If this sounds familiar, the Library can help you find the bigger picture.