Everyone says people should be finding us on Google, and when I search for what we sell, we're nowhere. I set up an ad once, spent a pile of money, and got a handful of clicks that went nowhere. Keywords, bids, rankings, it all sounds like a language I never learned. The whole search thing is a black box, and no one is finding us through it.
More people experience this than they realize.
Search and paid ads are a mystery to you, and neither one brings anyone to your door.
If this sounds familiar, the Library can help you find the bigger picture.