I've grown some of these accounts for years — I know their people, their business, their worries. And I'm caught in the middle. Part of me is a real partner to them; part of me has a quota that needs them to keep buying. Most days I can't fully tell which one is talking.
More people experience this than they realize.
You've built real partnerships for years, caught between genuine care and a quota that needs them to keep buying.
If this sounds familiar, the Library can help you find the bigger picture.