Sales says the leads are garbage, marketing says sales can't close, and I'm stuck in the middle of a fight that never ends. Every meeting turns into a blame session while the numbers slide. I'm supposed to bring these two together and right now I can't even get them to stop pointing fingers.
More people experience this than they realize.
Sales and marketing blame each other and you can't get them to work together.
If this sounds familiar, the Library can help you find the bigger picture.