For once, sales and marketing are rowing the same way, chasing one number instead of blaming each other over two. The handoffs are clean and the wins feel shared. It took a lot of hard conversations to get here, and I keep tending it, knowing old grudges can flare back up fast.
More people experience this than they realize.
You want sales and marketing pulling together toward shared goals instead of clashing.
If this sounds familiar, the Library can help you find the bigger picture.