My boss wants me to add a countdown timer and a fake 'only two left' warning to push people to buy faster. It works, the sales prove it. But I keep picturing the tired parent at midnight buying something they can't afford because I scared them into it. I don't know anymore where serving the customer ends and tricking them begins.
More people experience this than they realize.
You can't find the line between helping customers buy and manipulating them into it.
If this sounds familiar, the Library can help you find the bigger picture.