I told a customer the honest thing, that they should downgrade because they weren't using half of what they paid for. It cost us revenue this quarter and my manager raised an eyebrow. But that customer trusts me now completely, and I've stopped believing there's any other kind of growth worth having.
More people experience this than they realize.
Putting the customer's genuine good first and trusting real service is the only growth worth having.
If this sounds familiar, the Library can help you find the bigger picture.