There was a time the split between helping my customers and selling to them tied me in knots. Now I just serve what actually helps them, and I tell them straight when a thing isn't right for them yet. Turns out the accounts grow anyway, because they trust me. I stopped choosing between their good and the company's number, and mostly they line up.
More people experience this than they realize.
You serve the customer's real success and trust that genuine value grows the account.
If this sounds familiar, the Library can help you find the bigger picture.