I've got a set amount to spend and a dozen places begging for it. Do I put more into search, social, events, or the newsletter? I move money around every quarter and still second-guess whether I'm splitting it the smart way. Managing the budget is easy; spending it wisely is the part that keeps me up.
More people experience this than they realize.
You control the budget but can't tell which split gives the best return.
If this sounds familiar, the Library can help you find the bigger picture.