I'm the one who talks to our investors now, and the good quarters are easy. But this quarter we missed, and I've been sitting on the email for two days not knowing how to tell them without either scaring them or sugarcoating it. Managing what they expect, especially when the news is bad, is the part I haven't figured out.
More people experience this than they realize.
You handle investor relations, but managing expectations and delivering bad news is hard.
If this sounds familiar, the Library can help you find the bigger picture.