They handed me the brand and told me to protect it, and I nodded like I knew what that meant. Now I'm sitting here realizing I don't actually know how you manage a brand. Is it the logo? The words? The feeling people get? I'm responsible for something I can't quite grab hold of.
More people experience this than they realize.
You're responsible for a brand but don't know how to actually manage or protect it.
If this sounds familiar, the Library can help you find the bigger picture.