I lean on the lead scores to decide who to call first, and mostly it works. But I've been burned both ways, chased a hot, high-scoring lead that fizzled into nothing, and brushed off a low one that turned around and bought from someone else. Now I don't fully know when to trust the number and when to trust my gut.
More people experience this than they realize.
You use lead scores to prioritize, but they've steered you wrong both ways.
If this sounds familiar, the Library can help you find the bigger picture.