The AI writes the copy, picks the audience, and tweaks the campaign while I sleep. I used to be the one who made all of that. Last week a colleague called me a marketer and I paused, because I'm not sure what that word means for me anymore.
More people experience this than they realize.
When the machine makes what you used to make, you no longer know what your job is.
If this sounds familiar, the Library can help you find the bigger picture.