I manage the social team now, and I answer for the engagement numbers through other people's posts instead of my own voice. I used to know exactly what would land, feel it before I hit publish. Now I approve and measure and report, and the creative instinct that was mine sits unused.
More people experience this than they realize.
You answer for engagement through other people's posts instead of your own voice.
If this sounds familiar, the Library can help you find the bigger picture.