I'll do anything but prospect. I'll tidy my notes, answer old emails, take a long lunch, tell myself I'll start the calls after this one last thing. Then a quarter goes by and my pipeline is a desert and I'm scrambling to save my number. I hate the cold reach so much that I only do it when I'm already sinking.
More people experience this than they realize.
You dread prospecting so much that you avoid it until your pipeline dries up and you're scrambling.
If this sounds familiar, the Library can help you find the bigger picture.