I can build the sales tools now, the decks, the playbooks, the training, and they're genuinely good. The part that still beats me is getting the reps to actually use any of it. I hand them something that would help and watch it gather dust while they wing it the same old way.
More people experience this than they realize.
You can build sales enablement but getting reps to adopt it still eludes you.
If this sounds familiar, the Library can help you find the bigger picture.