I can build a solid product on my own. But the first time someone said the word launch, all the pieces, the teams, the timing, the messaging, hit me at once and I froze. Making the thing is fine. Getting it out into the world overwhelms me.
More people experience this than they realize.
You can build the product, but coordinating an actual launch overwhelms you.
If this sounds familiar, the Library can help you find the bigger picture.