I've figured out how to bring customers in, and for a while that felt like winning. But some months the well runs dry, and other months I'm spending so much to get people that I'm barely ahead. I keep chasing a rhythm I can count on and it slips through my hands.
More people experience this than they realize.
You can win customers, but you can't make the flow steady or cheap enough to last.
If this sounds familiar, the Library can help you find the bigger picture.