I can put together an account plan now — map the players, lay out the year. But seeing what's coming still gets past me. The client who quietly drifts toward leaving, the opening I only spot once it's gone. I can plan the account. Reading the churn and the opportunity before they arrive still trips me up.
More people experience this than they realize.
You can build account plans, but seeing churn and opportunity coming still gets past you.
If this sounds familiar, the Library can help you find the bigger picture.