I keep the accounts running fine — handle the requests, fix the problems, keep people happy. But when someone asks me to plan where an account should go, how to grow it on purpose over the next year, I go blank. I can service the account. Planning its growth as a strategy is the part that eludes me.
More people experience this than they realize.
You can service accounts well, but planning their strategic growth eludes you.
If this sounds familiar, the Library can help you find the bigger picture.