This quarter we missed our numbers, and I picked up the phone and told our investors straight, no spin. Because I'd been just as honest in the good quarters, they trusted me and stayed calm. Running these relationships on plain truth, good news or bad, is how I keep them steady.
More people experience this than they realize.
You run investor relations on trust, delivering good and bad news with the same honesty.
If this sounds familiar, the Library can help you find the bigger picture.