Everyone celebrates the likes and the click counts, so that's what I chase. But late at night I honestly can't tell if any of it is building the brand or just making a lot of noise. I'm judged on numbers that might mean nothing, and I've lost track of whether the real work is even happening.
More people experience this than they realize.
Your work is judged on vanity numbers, and you can't tell if you're building the brand or just making noise.
If this sounds familiar, the Library can help you find the bigger picture.