I told a buyer to walk away from a deal I would have made good money on, because it was not right for them. They thanked me, and I knew they would send me their friends for years. I have come to trust that the relationship outlasts any single check.
More people experience this than they realize.
You put your clients' real interests first because trust outlasts any one sale.
If this sounds familiar, the Library can help you find the bigger picture.