An investor asks what it costs me to get one customer and what that customer is worth over time, and I freeze. I've been running this business for two years on revenue and vibes. The truth is I don't really know if I make money on each sale or lose it, and admitting that out loud terrifies me.
More people experience this than they realize.
You run the business without really knowing whether each sale makes or loses money.
If this sounds familiar, the Library can help you find the bigger picture.