I told a client the truth today: I can't promise the market, and the boring plan is better for them than the exciting one that pays me more. They looked relieved that someone wasn't selling them a fairy tale. Putting their good ahead of my own comfort is the only way I can sleep at night.
More people experience this than they realize.
You put the client's good above the sale even when the truth is uncertain.
If this sounds familiar, the Library can help you find the bigger picture.