Right now I've just got a name over the door and not much else. People ask what makes me different and I fumble, because honestly I'm not sure yet. I see other businesses that people trust on sight, and I have no idea how they built that, or how I ever will.
More people experience this than they realize.
You have a name but not a brand, and don't know how to build trust.
If this sounds familiar, the Library can help you find the bigger picture.