They handed me the marketing budget like it was an honor, and now I'm terrified. I approve spending every week with no real idea if any of it is worth it. When someone asks why we're paying for a thing, I just say we always have. I feel like I'm guarding money I don't know how to use.
More people experience this than they realize.
You hold the marketing budget but have no idea where it's best spent.
If this sounds familiar, the Library can help you find the bigger picture.