I can list every feature the product has, top to bottom. But halfway through the demo I feel the room drift, phones come out, eyes glaze, and I have no idea if a single thing I said landed. I keep talking louder like that'll fix it.
More people experience this than they realize.
You can list every feature, but you lose the room and can't tell if anything lands.
If this sounds familiar, the Library can help you find the bigger picture.