When the boss asked which channel to cut, I had the answer ready. I know which ads bring real customers and which just look busy, because I actually read the numbers. I moved the money to what was working and dropped the rest without losing sleep. It felt good to decide from facts instead of hope.
More people experience this than they realize.
You read the numbers, know what works, and spend where it pays.
If this sounds familiar, the Library can help you find the bigger picture.