I can walk someone through the whole offer smoothly. But right at the moment I'm supposed to ask for the yes, my nerve gives out and I let it drift instead. I had a deal sitting right there last week, ready, and I talked around the close until the energy leaked out of the room.
More people experience this than they realize.
You can present the offer, but you lose your nerve at the ask and let deals drift.
If this sounds familiar, the Library can help you find the bigger picture.