When people ask who my product is for, I hear myself say everyone, and I know that's the problem. I've never actually figured out who really wants this thing, so my message tries to reach all of them and connects with none. I'm casting the widest net I can and pulling it up empty.
More people experience this than they realize.
You market to everyone because you never figured out who actually wants it.
If this sounds familiar, the Library can help you find the bigger picture.