I put my head down and focus on our own work, and honestly I never think about the other companies out there. Then a customer mentions they're trying a rival, and I realize I have no idea what makes us worth choosing. It hits me that I've been running blind, with no thought to why anyone should pick us at all.
More people experience this than they realize.
You never think about competitors or what actually makes your business hard to replace.
If this sounds familiar, the Library can help you find the bigger picture.