A prospect was ready to sign for something I could tell wouldn't really serve them, so I talked them into the smaller, cheaper fit instead. My commission shrank. But I've decided selling only means something if I'm pointing people toward what actually helps them, and I let the rest of the deal go.
More people experience this than they realize.
You sell only toward what genuinely helps, and let the rest of the deal go.
If this sounds familiar, the Library can help you find the bigger picture.